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A new identity to tell the story
CY Design School was searching for a more complete visual identity, that could gather students, educative staff, student aspirants, and other, around a common narrative.
In one week, we developed a visual chart, superimposing two main elements : the school's vision, and the students' experience of it.
The "switch" alternates between both sides, in a fractal transition, symbolizing the articulation of individuality and collective belonging.
Client: CY école de design, CYU
Year: 2023
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