About the project
For Eurail B.V.,
I conducted a 3-month in-depth study of the Interrail App experience across Europe, with a particular focus on remote areas.
Building on those insights, my team and I imagined a forward-looking user experience focused on Interrailers perception, and explored the future of the group's strategy.
Europe
2024
6 months
Axis 3 : Optimized Information Infrastructure
Europe’s rail intelligence would be reinforced by building a shared digital infrastructure across the continent. In collaboration with the European Union, Eurail would contribute to defining common data standards that enable seamless interoperability between national systems. Partnerships with European university alliances will support new learning programs combining online theory and on-site experience, training the next generation of experts in mobility, data, and sustainable transport.
Eurail Data Nexus, a pan-European platform connecting rail operators, national agencies, and ticketing services to share real-time network data, improve system awareness, and anticipate disruptions across the Europe.
Eurail Learning Alliance, a European education model combining online learning with on-site experiences across the continent. Students travel by train to meet communities and innovators, making mobility a core part of their studies: a culture of learning through movement.
Axis 2 : Connected Participative Community
Sharing information and connecting with each other, Interrailers strengthen their common identity through a proximity-activated chat and a participative map. Diverse existing communities, such as European university alliances, technology innovation networks and ecovillages would start as early adopters pools.
Axis 1 : Enhanced Integrated Services Experience.
The new interface facilitates the user's access to informations through ergonomic simplification and profile-targeted notifications, diversifying services to
Providing a more accurate help by integrating services like a seat booking and pass shop, a chatbot, and a learntertainment section.
We imagined the App, based on dozens of qualitative interviews across the 27 EU countries with diverse Interrailers profiles.
